Mike Kidd Entertainment Acquires Arenacross from
Advanstar
Santa Ana, CA January 4, 2005
Advanstar
Communications, Inc. a leading worldwide media company providing
integrated marketing solutions for the Fashion, Life Sciences and
Powersports industries – today announced the sale of the BooKoo Arenacross
Championship Series to Mike Kidd Entertainment Group.
Mike Kidd, owner of Mike Kidd Entertainment Group, has been an Advanstar
employee for the past two years and most recently Race Director for
Advanstar’s Arenacross Championship Series.
"Mike has an aggressive agenda in place to change the face of motorcycle
racing in America. Advanstar has played a leading role in reinventing
Arenacross to provide real value to those that participate, contribute and
enjoy motorcycle racing. This new ownership structure will provide a
platform to create other forms of motorcycle racing. We support Mike’s
efforts and look forward to continuing a working relationship between the
BooKoo Arenacross Championships events and Advanstar’s Cycle World
International Motorcycles shows in the future," said, Skip Johnson, VP
Advanstar Powersports Consumer Events.
"Advanstar has been a great asset in developing a new brand of motorcycle
racing", said Kidd.
"Their support, connection and credibility in the market, combined with
our racing team’s experience and expertise along with a successful track
record has helped us successfully reinvent Arenacross. We appreciate
Advanstar’s support in establishing an opportunity to move forward with a
variety of new racing projects in the very near future."
Flattrack.Com catches
up with Shaun Russell and his 2006 plans
As
we all know the costs to be competitive throughout the season are high. I
have been busy sorting out sponsors, and hopefully keeping all of the people
involved in my '05 program, going for the '06 season. I have also been
trying to find new sponsors. What a job that can be.
After the
last race last year, I was able to stay busy racing. I raced a short track
in Canada, Wisconsin, and Two in California. I also raced a three hour Hair
Scramble, with Johnny Murphree. We teamed up to ride that, and almost won. I
think it was my fault we finished second.
At this time the holidays are over, and it's getting close to the
start of the season. I have just been training a bit getting ready
physically and mentally for the year. I have also committed to do an Ice
racing series throughout the winter. So far there has been three races and
I'm having a lot of fun with it. It's going to turn out to be a ten to
twelve race series. They are indoors on Hockey rings, so it's pretty tight.
The start means a lot. My results so far are a second, third, and a fourth.
I need to improve a bit and get some wins going.
The entire staff here at Flattrack.Com wish you and the
your entire team the best of luck in 2006. We think this is the year you win
that first National. Go get em
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